The Dog Calming Code Funnel

Dan and the TODT Affiliate Team are excited to announce our latest winning funnel. We’ve spent a long, long time testing offers, prices, formats, headlines and other elements, and finally have a funnel that’s delivering an EPC of over $3 to cold traffic*.

This funnel is working so well we’ve replaced the content of the Easy Way Funnel with this. So if you visit the Easy Way page here on the Affiliate site, you’ll see it looks very similar…it just has an additional step at the start.

*Generated via combo of Facebook and Google Ads. EPC stands for “earnings per click”. This is the sum of earnings divided by the number of clicks driven through your affiliate hoplinks.

There are 4 Steps to the funnel:

  1. The Free Video Landing Page (cookie gets dropped)
  2. The Sales Page
  3. The Checkout
  4. The Upsell & Downsell

Your Hoplink

Your Hoplink will redirect to Step #1: The Free Video Lander.

This is where your ClickBank cookie is dropped and remains active for 60 days. Any sale of any ClickBank product from The Online Dog Trainer during this period will be credited to you.

This is your Hoplink (please replace XXXX with your ClickBank affiliate ID):


Step #1: Free Video Landing Page

Your Hoplink will redirect your traffic to this page (this is NOT your Affiliate link):

It’s a simple, fast loading lander, with a 20 minute training video from Doggy Dan. He reveals his transformational method, the Dog Calming Code™ and the 5 rules to follow for good dog behavior.

After a while a button appears below the video linking to Step #2, The Sales Page.

Why it works: Doggy Dan explains his dog psychology and why traditional methods of training don’t work. He goes on to explain what the 5 Golden Rules are for establishing leadership and stopping all behavioral problems, and that these Rules are all available inside his course, the Dog Calming Code

The script is based on the conversion tactic of giving away the SECRETS for free, but charging for the IMPLEMENTATION.

Step #2: The Sales Page

Having watched the free video and understanding the WHY behind the concept, conversions of the Dog Calming Code course hold steady between 3-4%.

Customers receive lifetime access to the DCC course inside The Online Dog Trainer membership.

Step #3: The Checkout

The Checkout page has high a converting testimonial video from Doggy Dan, graphics displaying risk-free guarantee and support, plus more reviews.

The Order Bump is Dan’s narration of his condensed audio version of the Dog Calming Code which sells for $9, with a solid 20% take rate.

On exit intent (page abandonment) there’s a popup for 10% OFF the Dog Calming Code.

Step #4: Upsell & Downsell

The UPSELL Page is presented immediately after the initial purchase is successful.

URL (NOT your affiliate link):

We get a 10% take rate on our higher priced offer, the Complete Pack, which contains all Dan’s courses. This upsell bundle goes for an OTO of $197.

The DOWNSELL Page is presented if they say ‘No’ to the Upsell offer.

URL (NOT your affiliate link):

On this page we get a 5% take rate on a split pay OTO for the Complete Pack, 3 x $67 monthly.

Tracking Hoplinks

If you use TIDs for ClickBank tracking, you may be wondering how to add them to your Easy Way Hoplink.

This is what the link structure should look like:

  • XXXX = Your ClickBank affiliate ID (or Nickname)
  • facebookad1 = example of whatever you want to track


Q: How do I use this funnel?

A: In beta-testing, most affiliates found that sending WARM TRAFFIC was much more effective than sending paid (cold) traffic directly to the funnel optin. They were introducing Doggy Dan and describing how awesome his method was FIRST. Only AFTER that were they sending them to the funnel.

How you warm up your traffic really depends on YOU. We can’t tell you how to do this – this is what you have to do as an affiliate marketer.

The point is: the warmer the traffic, the better the conversion.

Q: Can I track the conversions of optins and sales?

A: Yes, you can. Supply us with the tracking pixel code, and exact details of where to add it. Please don’t be vague.

Q: Do Bing, Google and Facebook Ads approve landing pages when the video starts automatically?

A: Yes, as far as we know. We haven’t heard of any ads being disallowed. But do let us know. 

Q: How do you suggest I run PPC ads?

A: We recommend using more Desktop Ads than Mobile Ads, as conversions are always higher with desktop. Our target market age is between 40-65yrs old, and they prefer to use their credit cards on their desktops. There’s no cross-device browsing then, making sure the cookie is always active for you (the cookie does not transfer across devices).

Q: What are the strange numbers in my ClickBank reporting?

A: These are the ClickBank item numbers for the products inside this funnel:

67 = Dog Calming Code – $47
119 = Dog Calming Code Audiobook order bump – $9
121 = Upsell to Complete Pack – $197
122 = Downsell to Complete Pack split pay – $67 x 3

Right, that should cover off just about everything. So now it’s over to you! Please read all the Q&A above.

Thanks for all your support — Here’s to your success!


The Affiliate Team @ The Online Dog Trainer